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A supernova of new information is exploding on the Net. Every day, thousands of entirely new sites are created and hundreds of thousands of new articles are posted. Staying abreast of the information that interests you is a daunting task, and that's where Zesty News can help.

Isn't that what news sites are for?

The news sites provide a good, general overview of what's going on in the world. But, they're set up for everybody. Think about your neighbors and friends. I bet that they're interested in different things than you are. A one-size-fits-all news site is nice for the big stories, but fails completely when it comes to highlighting the most important things to you.

Sure, a Dallas Mavericks fan can find the scores on ESPN.com. But, how much cooler is it to have a direct link with the owner of the Mavs? What if you're a Mavs fan that likes to knit? And works in marketing?

People have complex and varied interests. That marketing whiz wearing a knit sweater at the Mavericks game could visit those sites every day or two to see what's going on. But, who has time for that?